It is a well-known fact that sales is 80% attitude and 20% aptitude, and that the critical success factor in a salesperson is their state of mind, their psychology, and how they tend to use it.
Just like footballers, athletes and other performers, maintaining the right state of mind is crucial to the overall performance, and this can be extremely difficult to maintain, especially when dealing with rejections and disappointments on a daily basis.
Sales is first and foremost about communication, and the quality of your communication will affect the quality of your selling skills. Through an understanding of how people best communicate, how the human mind works and how people make decisions, a sales person becomes a skilled communicator, using the right questions to help prospects make good buying decisions.
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